Advertising

The YouTube advertising (paid) pillar, run through Google Ads. See index and YouTube Brain Home.

• Ad Formats: skippable and non-skippable in-stream, bumper, in-feed, Shorts, Masthead.
• Ad Campaign Types: Demand Gen (the Video Action Campaign migration), video reach, video views.
• Ad Bidding and Budget: CPV vs CPM vs conversion bidding, and what a “view” means.
• Ad Targeting: audience segments, restricted categories, EU consent, made-for-kids limits.
• Ad Measurement: paid vs earned vs view-through, Unique Reach, Brand Lift.
• Connected TV and Shorts Ads: CTV as the growth surface, shoppable carousels, Shorts ads.
• Brand Suitability and Inventory Controls: inventory modes, content and placement exclusions, where ads are allowed to run.
• Masthead and Reservation Buying: the premium Home-feed reach format and how reservations are bought.

This is the paid surface, distinct from creator-growth (organic) and the developer API.