Concepts

Core concepts of the YouTube Brain. See index for the full catalog and YouTube Brain Home for the hub.

Discovery

• Recommendation System
• Discovery Surfaces
• Hype
• Subscriptions and Subscribers

Retention

• Watch Time and AVD
• Audience Retention

Packaging and SEO

• Click-Through Rate
• Packaging
• Thumbnails
• Titles
• Video SEO and Metadata

Formats

• Shorts
• Shorts Monetization
• Live Streaming and Premieres
• Podcasts on YouTube
• Courses and Playables

Monetization

• YouTube Partner Program
• RPM and CPM
• Revenue Streams
• Mid-Roll Ads
• Advertiser-Friendly Guidelines
• Channel Memberships
• Supers and Gifted Memberships
• YouTube Shopping and Product Tagging

Policy and risk

• Copyright Content ID and Strikes
• Community Guidelines Strikes
• Made for Kids and COPPA

Operations and analytics

• Studio Analytics
• Audience Overlap
• Publishing Cadence
• Community and Engagement
• End Screens and Cards
• Playlists and Series
• Channel Page and Branding
• Captions Localization and Dubbing
• Niche Selection and Positioning
• Ideation and Inspiration
• Brand Account and Channel Permissions
• Handles and Channel Identity

Related pillars: Developer API and Advertising.